PUMA x Sega RS-0 Sonic Shoes

Role: Animation, Editing

The marketing team at PUMA reached out to have me put together a promo for their new Sonic the Hedgehog shoe to be revealed at SXSW. They sent over game footage for me to edit together, along with some direction for animating the reveal of the shoe. The promo was meant to act as a teaser of the final design so they directed that the design be masked off by glitching effects. I also got to do a take on the infamous Sega logo animation by remixing it with the PUMA logo.

Credits
Client: PUMA
Senior Producer: Minnie Tran
Jr. Production Manager: Haein Kim
Animator & Editor: Levi Reardon